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Our Strategic Pillars

We deliver our mandate through four strategic pillars that guide how we support and advance the sector:

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Talent

Building a world-class media workforce through clear pathways for skills development, career progression, and creative leadership - generating high-value jobs and attracting global expertise.

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Ecosystem & Infrastructure development

Creating a connected, transparent media environment by aligning policy, clear frameworks, infrastructure, and stakeholders - enabling efficient production, innovation, and sustainable sector growth.

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Partnerships

Building local and international partnerships that unlock opportunities and support sector growth.

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Economy

Strengthening the media sector’s economic impact by unlocking investment and accelerating business growth.

Our Ecosystem

Dubai’s media ecosystem spans a wide range of creative and production disciplines, supported through the Council’s policies, programs, partnerships, and frameworks, including:

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Film and Entertainment

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Gaming and Interactive Media

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Streaming and On-Demand Content

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Music and Audio Production

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Media Technology and Artificial Intelligence

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Photography, Animation, and VFX

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Broadcasting

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Media Education and Training

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How we work

The Dubai Media Council (DMC), established in 2022, works to shape and support the future of media in Dubai. Our role is to bring people, ideas, and industries together so the media sector can grow with confidence, creativity, and purpose.

We partner with organisations across media, technology, tourism, education, and the creative economy to build an environment where talent can thrive, businesses can innovate, and stories from Dubai can reach the world.

To fulfill our mission, DMC operates through two main arms, one that develops the industry and one that regulates it with clarity and trust.

Dubai Media Development Sector

This sector leading the development of the industry through cultivating talent, strengthening industry foundations, and shaping prospects for local and global creators.

Film Commission

Helps filmmakers bring their stories to life in Dubai through streamlined permits, state-of-the-art production services, and incentives for local and international crews.

Games Commission

Supports the growth of the gaming and esports sector by attracting global studios, enabling local developers, and helping new talent enter the industry.

Media Commission

Works to strengthen the wider media ecosystem through programs, partnerships, and initiatives that encourage creativity and investment and build creative capacity.

Dubai Media Regulatory Sector

This sector safeguarding a clear, responsible, and trusted media environment through transparent regulation, consistent processes, and practical guidance.

Media Licensing

Issues licenses for media companies, broadcasters, publishers, and production houses to get started and stay compliant through a clear, reliable licensing framework.

Media Permits

Manages permits for content, events, and filming, ensuring regulatory alignment of activities while supporting smooth, efficient production across the city.

Media Governance

Establishes and enforces standards that uphold quality, responsibility, and ethical practices across Dubai's media landscape, ensuring the sector operates with integrity and accountability.

Be part of shaping Dubai’s media future.